The Key to a Successful Digital Marketing Agency and Client Relationship

digital marketing agency client success

Digital Marketing success is more dynamic than ever and companies embracing everything from content marketing to predictive analytics seek outside help for strategy, implementation and consulting. However, it takes a lot more than savvy sales pitches, charismatic account management and smart creative to make a client and agency relationship work.

We’ve been in the thick of the digital marketing world at TopRank Online Marketing for nearly 14 years and I’m happy to say our biggest growth so far in 2015 has come from client retention and program expansion. Thanks to an incredibly talented team, we’ve delivered great results for clients and have weathered numerous changes in the industry and within client organizations.

There are no shortcuts to great client agency relationships though and at BMA15 I attended a presentation offering some really useful advice:

According to Robin and Steve Beohler of Mercer Island Group, there are 4 reasons clients change agencies:

  1. Client side leadership change
  2. Troubled business results from the engagement
  3. Strained relationships between those involved
  4. Agency performance perceived as sub-par

Not all of these areas are controllable, but some are.

Chemistry and capabilities both need to be a fit for a successful client / agency relationship.

What many digital marketing agencies miss is in the on-boarding process – in terms of the business and the culture. What are the expectations, communications preferences and what does the end of the day look like? Clarity on these from the start as well as continued attention is essential.

What are the causes of most digital marketing agency and client issues?

Partners often view the relationship differently. According to research presented at BMA15 by the Beohlers, in 2/3 of the relationships, views of the relationship are very different. How different?

Agencies with the strongest reviews from clients were characterized by:

Top service, strategy, creative capabilities.

Lead strength: SERVICE.

Agencies with weak reviews:

Service was the biggest issue 100%.

Strategy and creative issues 63%.

Clients that received strong reviews:

9 out of 10 agencies cited that the partnership was strong.

Client guidance (client gave great briefings and feedback) and knowledge were also strong.

Clients that received weak reviews:

Guidance from the client was the biggest issue.

Alignment of the client to the agency, followed by client’s processes (mostly approval) were also problematic.

According to a new report, Enhancing Client Agency Relationships (PDF), released by the ANA:

  • Clients and agencies don’t agree on the quality of agency briefings. Not one agency reported receiving excellent briefings.
  • Only 2% of agencies strongly agree that the client approval process works well.

So, how can digital marketing agencies and the clients that hire them improve?

The most important thing is to put the relationship first. How people feel about the others they work with is paramount. Focus on building strong relationships and make sure people feel valued.

Also recommended was to do client / agency 360’s to collect ongoing feedback and conduct routine relationship enhancement sessions.

Deep feedback during these sessions is important, because clients aren’t always direct. Sometimes agencies don’t “hear” what the client is actually telling them.

Early warning systems are critical: pick up on early warnings and get the straight scoop information. Develop a way to capture deep, qualitative feedback on what’s really important – relationships and program results.

When things are going good, the ‘importance’ scores on relationships are low. But when things aren’t going well, everything is important.

It’s essential to invest in the processes of managing expectations and the relationship. There are significant costs to change agencies for both clients and the agency:

Client Costs:

  • Added expense
  • Distraction from other work
  • Work interruption
  • Reputation hit

Agency Costs:

  • Lowers revenue
  • Staff risk
  • Growth plan interrupted
  • Reputation hit

There are positive impacts from doing client / agency relationship 360’s. For clients, sharing and capturing feedback fuels business growth, better creative, strategy and service from the digital marketing agency.

For agencies, a relationship check can contribute to business growth, referrals, references, profitability, and reduced churn.

Overall, marketing agencies need to be more strategic in how they manage relationships with clients. Look beyond the day to day of tactics and program management to the bigger picture of how the client agency partnership has mutual impact.

Improving relationships is not all on the shoulders of agencies. A few things most clients who hire digital marketing agencies can do to improve both the relationship and the performance of their investment include:

  • Improve guidance – give better briefs and clearer feedback
  • Internally aligned creative feedback (reduce disconnected junior staff approval vs. the actual decision maker)
  • Streamline the approval process

It takes more than smart consulting to make a digital marketing client and agency relationship work. Without a healthy understanding of expectations and clear communications, all that smart consulting goes to waste if it never gets implemented. Invest in both high performing consulting and an understanding of expectations to make the client / agency relationship work.

Agencies that focus on service as well as strategy and consulting will be more valuable to the companies that hire them. Clients that provide excellent briefs and that can streamline review/approval processes will get a much better return on the digital marketing agency investment.

Great relationships drive great work. Great work drives great business results.

Image: Shutterstock


Email Newsletter
Gain a competitive advantage by subscribing to the

TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2015. |
The Key to a Successful Digital Marketing Agency and Client Relationship | http://www.toprankblog.com

The post The Key to a Successful Digital Marketing Agency and Client Relationship appeared first on Online Marketing Blog – TopRank®.

Advertisements
Standard

Social Media Marketing for Business: Expectation Vs. Reality

Social-Media-Expectations-vs-Reality-Header-Image

When a fast food chain releases a new menu item, there is typically a lot of hype and promotion around the product. These efforts can lead to certain expectations of what consumers can expect when purchasing the item.

Sometimes reality meets the expectation, but more often than not, it doesn’t.

Anytime you explore new opportunities within digital marketing, it can lead way to a certain set of expectations for performance, audience reaction and a host of other variables.

While the reality may not always meet the expectation, there are many benefits to incorporating social media into your digital marketing routine. According to Social Media Examiner’s latest report, these benefits include:

  • Increased exposure
  • Increase in website traffic
  • Development of loyal fans
  • Access to marketplace insight
  • Lead generation

That same report found that Facebook (52%), LinkedIn (21%) and Twitter (12%) are the most important social media platforms for marketers.

The examples below provide a glimpse into some common expectations that new (and even more seasoned) marketers have about social media marketing and the sometimes harsh reality.

#1 – Set Publishing Expectations

Social-Media---EVR-2

Expectation: When tackling social media for business, it can be easy to assume that you’ll have endless ideas for content and will be a publishing machine.

Reality: More often than not, companies are strong out of the gate and then quickly tire from the attention needed to create and curate compelling content.

Solution: One way to engage your audience is to consistently publish content on your social channels. If you create a routine for publishing, they’ll know what to expect. Tools like Buffer are great for scheduling out your social media content for the week. You can also set up rules for posting frequency and time of day within your preferences. Additionally, Buffer has a handy content curation feature that makes it simple to choose a piece of content that is relevant for your audience and incorporate it into the publishing schedule.

#2 – Assess Organic Conversions

Social-Media---EVR-3

Expectation: Based on all of the awesome content you’re producing, it’s only a matter of time before those contact forms are flying in!

Reality: More realistically, a strong social media presence will likely lead to an increase in referral traffic to your website (if that is where you’re pointing followers).

Solution: An organic social media can be used in combination with content marketing efforts to drive lead generation. While it may not always be a direct conversion to sign up for services, there are other conversion opportunities. For example, use social media to lead your audience to gated content on your website or to a subscribe form to receive updates from your company.

#3 – Effective Community Management

Social-Media---EVR-4

Expectation: Responding to brand mentions and inquiries is easy.

Reality: Keeping up with brand mentions manually can become incredibly overwhelming.

Solution: Continue to create quality content that your community will find useful and use Social media monitoring tools like SproutSocial, Topsy and Social Mention to help identify and respond to mentions of your brand.

#4 – Improve Advertising Effectiveness

Social-Media---EVR-5

Expectation: Using paid social automatically means that you’ll have more conversions (likes, shares, comments) for your facebook page and website.

Reality: Social advertising merely provides access to more people, it doesn’t change the quality of your message.

Solution: To get the most out of social media advertising consider the following best practices:

  • Use clear and concise messaging
  • Incorporate strong visual assets
  • Beta test ads by publishing organically first
  • Use platform targeting features
  • Rotate ads frequently to avoid ad fatigue
  • Design ads with mobile users in mind

#5 – Don’t Take the One & Done Approach

Social-Media---EVR-6

Expectation: You can successfully publish all of the exact same social messages on every platform.

Reality: People use different social media sites for different reasons.

Solution: You need to understand your audience and the social media sites that they use in order to get a true sense of how to position messaging for each platform. The way that most users interact on LinkedIn is vastly different than they would use an Instagram account. Keep this in mind when creating messaging for your business social media profiles and pages.

Begin Setting Realistic Expectations for Social Media Marketing

True social media marketing success requires hard work, patience and attention to detail. Chances are, if you invest your time and money wisely, you’ll begin to see some of your social media expectations become realities.

What have you found to be the most shocking reality about social media that you hadn’t expected?

Images Via Shutterstock: 256990276267812159152294633172622741174332258173481875168059315


Email Newsletter
Gain a competitive advantage by subscribing to the

TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2015. |
Social Media Marketing for Business: Expectation Vs. Reality | http://www.toprankblog.com

The post Social Media Marketing for Business: Expectation Vs. Reality appeared first on Online Marketing Blog – TopRank®.

Standard

Using Solar Power in Your Home



(adsbygoogle = window.adsbygoogle || []).push({});

Residential solar power is becoming an attractive option for many people. They can use the sun’s energy to operate various devices and to heat their homes. It is also earth-friendly and economical way to bring the power in your home. Solar energy can help reduce external energy consumption by 50-70 percent. There are several different ways you can use solar energy in your home, which may include the use of solar panels and solar thermal systems to produce electricity.

Once you have installed solar power in your home, you can use water heated by solar energy to produce hot water and heat your home. There will be a collector mounted on an elevated area, such as the roof, and is used to absorb thermal energy from the sun. Often increases the heat and stores the resulting hot water. This heat can be piped through radiators to heat the house and provide hot water. Besides reducing your electricity bills, it can add value to your home if you decide to sell your home.

The main reason why many people are using residential solar power is helping to reduce the cost of their utility bills. Depending on the type of solar system used in a dozen years, the solar panels can pay for themselves. The Department of Energy United States hopes that by 2020, solar energy will become common place in homes. They also expect to see the normal cut energy consumption by seventy percent in that time.

The solar electric panel is the technology used in solar power, which uses photons to produce electricity. Solar electric panels, known as photovoltaic panels (PV) can be installed in a variety of ways, such as:

• Free standing rigid sheets

• Adjust your ceiling

• peel and stick laminate

How dependent are installed ceiling. The captured energy is converted into electricity through a modified grid system. It has an installed meter that reads the amount of solar energy used in your home compared to normal electricity used. The meter will then subtract the power of solar energy is used and what is left is then applied to your electric bill.

Most solar energy systems that are used are also able to store some of the energy they generate so if there is a surplus of energy can be used at a later time. Besides using the stored energy to generate rooms hot water and heat, it can also supply for other electronic equipment and light your home. The main cost of solar energy is the cost of installing the system and solar panels.

Standard

7 Ideas for Keeping Your Brand’s Content Marketing Fresh & Relevant

vegetable dish

Have you ever opened the fridge and realized that all of the produce that you painstakingly picked out at the farmers market had gone bad? Maybe there were a few items that were salvageable but the rest had to be tossed. You wouldn’t want to serve your guests a rotten ratatouille would you?

Today’s content marketers should be using only the freshest of ingredients (tactics) to keep their audience engaged and coming back for seconds.

Keeping an online audience engaged is getting harder and harder. They are constantly bombarded with an overwhelming amount of content which makes it very difficult to hold their attention. In fact, the Statistic Brain Research Institute found that the average attention span in 2015 is 8.25 seconds and only 4% of page views on the internet last longer than 10 minutes. Remember that blog post it took you 3 hours to write? Chances are your customers are speed reading and moving on.

However, there are steps that you can take to keep your content marketing fresh, interesting and innovative for your audience. In today’s market, Content marketing can take on many different forms and be published on a variety of platforms. The possibilities are nearly limitless.

Below are some of the ideas for how you can keep your content marketing program fresh and delicious. Bon apetite!

#1 – Study the Works of Other “Chefs”

Today’s foodies love everything from Indian street food, to fine French dining. What has become even more popular over the past few years is the concept of food fusion, which takes notes from different types of cuisines and mashes them together to produce the best possible dishes.

In order to create these tasty recipes, chefs had to go outside of their base knowledge of a particular cuisine and incorporate ideas from other cultures.

It can be easy to fall into a routine of strictly following what other marketers in your industry are doing to help determine your content marketing strategy.

Instead, look for innovative ideas that are outside of your industry and may not even be a part of marketing. For example, take a look at your personal email inbox, is there anything that caught your eye as a consumer or that you found to be an interesting concept? Use these ideas that you find in other industries to fuel your content marketing ideas.

#2 – Ditch the Recipe Book & Try Something New

Some of my best dishes have come from throwing together ingredients that I thought went well together. Other times I have been left with an inedible goopy mess. But at least I knew not to do it again.

Believe it or not, failure can be a good thing. Why? Because if you failed, that means that you made an attempt. One of the worst things you can do as a marketer is to remain stagnant and keep executing on the same old safe, tried and true digital marketing tactics.

Now that doesn’t mean that you should just go chasing after any idea. You should still be mindful of your approach and determine what it is that you expect to get out of it.

#3 – Mother Sauces Require Key Ingredients

You can’t make a bechamel sauce without butter and a hollandaise without lemon just isn’t quite right. While there are variations of these mother sauces, there are core ingredients that bring them together and make your tastebuds sing.

One of the most overlooked opportunities for marketing is combining your different digital teams (either internal or external). The convergence of search, social and content is not a new concept. However, there is a big difference between creating an integrated digital marketing strategy, and getting your different teams together to collaborate.

It doesn’t matter if you have a large team, a small team or are working with an outside digital marketing agency, there is always an opportunity to collaborate. This approach will help each team understand what it is that the other is working on and can lead to some creative brainstorming for content marketing solutions.

#4 – Small Touches Create a Better Diner Experience

Personally, I eat just as much with my eyes as I do with my mouth. There is almost no replacement for a beautiful plate of food that tastes equally delicious. The perfect combination of ambiance, a beautiful table, good parking and alluring food can create a truly epic dining experience.

Similarly, you should always use content marketing to create a good customer experience.

This means:

  • Create Content for Need: Does your content marketing program help solve a business problem or meet a customer need?
  • Optimize for Device: Can your customers access your website, blog and any other assets both on desktop and a mobile device?
  • Incorporate Storytelling: Connect customers to your content by incorporating storytelling into your strategy.

#5 – Do Your Customers Like Their Steak Rare, Medium or Well Done?

Let’s pretend that you went out to the nicest steak restaurant in town and everyone in your party ordered a nice juicy steak. Now imagine that the server assumed that everyone at the table wanted their steak well done without asking? Chances are, there would be some pretty unhappy people at the table.

Many companies are afraid of asking current customers simple questions about the helpfulness of their content. There is the fear of negative feedback or that the customer will decide that they no longer want to do business with you.

Instead of being fearful, consider this an opportunity to improve your marketing program by better providing your customers what they need. They’ll also appreciate your willingness to hear what they have to say. Ultimately, this temperature check will tell you what you’re doing well (and need to do more of) as well as opportunities for improvement for content.

You can either contact customers directly and ask them or survey your community at large through email, social media or other means.

#6 – Add Your Own Flair

Part of what makes celebrity chefs so great is that you get to experience “what they’re really like” simply by tuning in to the Food Network or Cooking channel. In all fairness, their cooking chops is largely what got them to where they are today, but their personalities are what have made them celebrities.

Few brands are able to inject the proper amount of personality and authority into their content marketing. Often, brands are fearful of towing the line and offending the audience. Always err on the side of professionalism but don’t be afraid to use humor, personality and wit where appropriate.

Another option is to provide your audience with a “behind the scenes” look at your organization. This can be accomplished through “candid” videos, images shared on social media and contributions from team members from across the organization on their experience working with the company.

#7 – Throw Spaghetti at the Wall & See What Sticks

While you want your noodles al-dente, crunchy just won’t cut it. Sometimes the only way to tell if they’re good is to throw them at the wall and see if they stick.

The same can be said for creative content marketing brainstorms. It’s better to throw in a bunch of ideas and see which ones end up sticking.

To keep your content marketing fresh, consider adding some impromptu brainstorming sessions when needed. Consider inviting team members outside of the marketing department for a fresh set of eyes, ears and brains.

Provide the team an overview of what you’re hoping to accomplish as well as any relevant information about the target audience. Then, set them loose. Truthfully, you won’t use every idea that is concocted during your session, but there is always something useful that comes out of a brainstorm. Even if it’s just inspiration.

Are You Hungry to Innovate Your Content Marketing Program?

I don’t know about you, but this blog post is making me incredibly hungry. If you’re stuck in a content marketing rut, hopefully this post has helped you think of some different ways that you can innovate your marketing, without getting egg on your face.

What have you found to be the best way to get your creative content marketing juices flowing?

Image: Shutterstock


Email Newsletter
Gain a competitive advantage by subscribing to the

TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2015. |
7 Ideas for Keeping Your Brand’s Content Marketing Fresh & Relevant | http://www.toprankblog.com

The post 7 Ideas for Keeping Your Brand’s Content Marketing Fresh & Relevant appeared first on Online Marketing Blog – TopRank®.

Standard

Content Marketing Measurement & ROI Advice From Experts at Kraft Foods & 3M

Content-Marketing-Measurement-&-ROI

Understanding the potential risk and return on any investment is imperative for making a sound business decision. It doesn’t matter if the investment is monetary or that of time or resources.

In recent years, marketers have begun investing more and more into digital marketing programs. Content marketing investment specifically has been on a steady uprise and will only continue to increase in the coming years.

However, only 21% of B2B marketers say that they are successful at tracking content marketing ROI. That means that 79% of B2B marketers are investing in strategy and execution but are not able to track the success of their programs.

Have no fear, we brought in reinforcements. TopRank Marketing recently had the opportunity to interview Julie Fleischer of Kraft Foods and Carlos Abler of 3M as part of our Content Marketing World eBook series.

Julie Fleischer 070615

Julie Fleischer – Kraft Foods

Sr. Director Data + Content + Media

Content Marketing Measurement

With all of the articles and surveys and agencies calling for an increase in the amount of strategic content that marketers are producing, it would be easy to believe that we have universally arrived at the Era of Content Marketing.  Finally, the industry has come around to the belief, so well articulated by Michael Brenner, that it’s time to “stop interrupting what people are interested in and be what people are interested in.”

Flawed Measurement Models

Unfortunately, content marketing measurement lags far behind the common sense belief that if people don’t pay attention to it, they can’t be persuaded by it.  Marketing Mix Models, while painfully flawed, have the solid advantage of having been around for decades; they are built into volumetric forecasts.  They are the basis for financial investment.  They are the starting points for every media plan.

And yes, they represent a gross approximation of reality and cannot read small spends, emergent media, or the diverse, intimate, personal, service- driven nuances of content distribution, but they have been around forever, so what CMO is going to forgo their guidance to approve a plan that is wholly ungrounded?

And how on earth can the esoteric, precious, and unproven metrics we’ve been using in content marketing unseed the dominance of Mix?  If trust is built on credibility and credibility is built on consistently delivering what you say you’ll deliver, how can convenience metrics ever win? The fact of the matter is, they can’t.

We’ve been so focused on measuring what’s easy to measure and what’s unique by platform, that we’ve failed the basic tests of marketing metrics:

  • Do they measure what we really need to know?
  • Are they material?
  • Can they predictably guide our businesses?

Determine Critical Measurements

The most important thing you can do as a content marketer is determine what measurements are critical in driving spending decisions at your company and then build an analytic methodology that answers it for content.  Is it ROI?  ROAS?  CPA?  What will it take to prove the worth of your content vs every other form of marketing spend available?

The sooner we build methods to measure the true attributable impact of content marketing on product sales in a way that can be compared directly to other marketing investments, the sooner content marketing, with all of its common sense virtues, can finally replace dated, ineffective and failing forms of marketing communications.  It’s all in the measurement.

Carlos Abler 070615

Carlos Abler – 3M

Leader: Content Marketing Strategy

Using Science to Create a Sound Approach to Content Marketing ROI

I want to focus on the notion of blending socio-behavioral sciences methodologies with data sciences and content and application marketing. Today, marketing is being moved sideways into social socio-behavioral sciences but doesn’t quite realize it.

A number of years ago I worked on an initiative where we used intelligent content highly tailored to the personal change management psychographics of individuals, merged with behavioral and other data with the goal of increasing smoking cessation. The results were phenomenal and a testament to how powerful content can be in transforming behavior.

Ultimately marketing and sales goals are about changing behavior. Ideally in an ethical fashion to the mutual benefit of all. And you can’t beat micro-segmentation at levels optimized to leverage principles of motivational psychology. But to even speculate as to how this type of approach can be leveraged in marketing requires education that marketers simply don’t have.

Create a Blended Team

Another skill most marketers don’t have is knowing what real science looks like. They need a lot of help to understand what it means to set up solid research, and to draw VALID CONCLUSIONS from the evidence. If you put together a team that has a blend of social sciences skills, data sciences, and solid editorial and application development practice, all within an agile framework, you would see some really powerful results.

While this may seem a little outlandish, it really is the logical conclusion for tracing the ROI of content marketing efforts. People are doing this kind of work whether they are any good at it or not. It’s the same situation as businesses becoming publishers. We also need to acquire these scientific methods to realize the full competitive opportunity that the digital disruption as afforded us.

Find the Solution That Works for You

Julie recommends that marketers focus on the basics for beginning to measure content marketing programs. However, when it comes to ROI Carlos suggests a scientific approach for determining true value.

What blend of practical sense and a scientific approach do you think will have the biggest impact on your content marketing measurement and ROI?

Header Image: Shutterstock


Email Newsletter
Gain a competitive advantage by subscribing to the

TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2015. |
Content Marketing Measurement & ROI Advice From Experts at Kraft Foods & 3M | http://www.toprankblog.com

The post Content Marketing Measurement & ROI Advice From Experts at Kraft Foods & 3M appeared first on Online Marketing Blog – TopRank®.

Standard

Online Marketing News: G+ Brands Stripped, The Mayor Has Returned, Facebook Gives You A Cut

Social Media Acronyms

The 75 Most Important Social Media Acronyms – Acronyms are a natural fit for social media networks. These platforms are based on short and snappy communication, so it makes sense for people to rely on abbreviations, especially for common phrases. Check out this infographic and see how many you know. Sprout Social

Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards – Brand posts on Google+ will no longer be displayed in the Knowledge Graph cards, instead they’ll be treated like all other social updates in the traditional search results. Search Engine Land

Facebook Pages See Organic Likes Rise 0.2% in May (Report) – A total of 43.36 percent of Facebook pages advertised on the social network in May, according to the latest research from social analytics and reporting firm Locowise. SocialTimes

Move Over YouTube: Facebook Will Offer Video Creators A Share Of Ad Revenue – Video publishers will get 55% share of revenue for ads that appear near their content in a new algorithmically created Suggested Video feed. Marketing Land

Facebook Taking into Account More Actions on Videos – Facebook has begun to take other actions outside likes and comments into account from those viewing their videos. See what they are. Facebook

Snapchat Launches Native Video Ads – Snapchat CEO Evan Spiegel has been talking vision a lot recently. Just last month, he spoke about the future (aka: business model) for Snapchat being advertising. This week Spiegel took his pitch to the Cannes Lions Festival to talk more about turning Snapchat into a platform for storytelling. SocialTimes

Google Offers Olive Branch To Journalists & News Publications With Launch Of Google News Lab – Google says it wants to collaborate with journalists and entrepreneurs to help build the future of media. Marketing Land

The Google Mobile Search Carousel Adds Pinterest Pins, Vines, Houzz & Food Network Recipes – The Google Search news carousel gets a bit more social with Pinterest Pins, Vines and more. Search Engine Land

Claim That Crown: Swarm Mayorships Are Back – When Swarm/Foursquare first launched Swarm, you fiercely battled your friends for a chance at a Mayor crown. But it just wasn’t as much fun. That’s why today we’re upping the ante and letting you compete for mayorships against everyone. Foursquare

Facebook Testing ‘See First’ News Feed Customization Feature – Facebook continues to experiment with ways to let users customize their News Feeds, and See First, which appears to be an expansion of a test that was spotted in April, is the latest example. SocialTimes

Microsoft Signs 10-Year Deal For AOL To Use Bing’s Ads & Listings – Google loses deal it held since 2002, but AOL matters far less than it once did. Search Engine Land

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Sprout Social


Email Newsletter
Gain a competitive advantage by subscribing to the

TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2015. |
Online Marketing News: G+ Brands Stripped, The Mayor Has Returned, Facebook Gives You A Cut | http://www.toprankblog.com

The post Online Marketing News: G+ Brands Stripped, The Mayor Has Returned, Facebook Gives You A Cut appeared first on Online Marketing Blog – TopRank®.

Standard

What Is a Photovoltaic System?



(adsbygoogle = window.adsbygoogle || []).push({});

This is a common question from the uninitiated. A photovoltaic (or PV System) is an installation of solar panels that can be used to provide electricity and if you generate more energy than it needs, can be fed back to the network.

Domestic photovoltaic systems have two main options installations. Existing properties tend to opt for a mounting system “roof”, where the panels are sitting slightly above the roof surface. This causes the least disruption of the structure and the tiling of existing coverage. The alternative is a system of “roof” where the panels replace the shingles. This is most suitable for a new house a home that is to have the roof replaced.

Photovoltaic panels produce energy even on cloudy days because they use not only direct sunlight but also diffuse solar radiation. The question is how energy is achieved at night? Well a residential installation usually connected to the national grid so you can buy energy to the national grid at night.

PV systems are also available for commercial and industrial purposes. Freeholders, in particular, can use the system effectively to generate revenue. They can use a large plant on earth to produce energy for sale to the network. They also work well in farm buildings for energy, where it is difficult to connect to the national grid.

Most roofs are strong and large enough for a residential installation. The panels are reasonably robust as they have to withstand the weather frequently. Interestingly, the approach of the Council to see whether the planned system will require a building permit. When choosing a company to install your PV system, ensure that you are looking for a (Microgeneration Certification System) certified company MCS.

There are, of course, other forms of alternative energy such as wind power, hydropower and geothermal, but these are much less suitable for a residential installation!

Standard